A new outdoor supplier called "OutOfHoMedia" created a great outdoor campaign together with the advertising agency "&Co;". It quickly became the talk of the town and was shared on Social Media.
By using the same outdoor supplier, the exact same bus routes, and the original press files to create our visuals, we simply used the Old Spice Odor Blocker to visually block the 'Ad Block This!' execution. At the same time this approach enabled the communication of the odor-blocking effects of the product.