We were challenged to grow brand awareness and establish a platform that NabolandsKanalerne could use to differentiate themselves.
Discovery and wonder are the two fundamental pillars that these high-quality public service channels pride itself on. The creative strategy built on inviting audiences to sail through the channels on a discovery path that would lead to a new rich viewing experience.
We bet on a strategy of image and brand communications, pulling focus off one-time viewers who chose the channel based on one program and increased awareness of the NabolandsKanalerne as a channel.
This is all supported by tactical activation of the individual series, films and documentaries shown from week to week.