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Louise is TBWA\COPENHAGEN's strategic planner, weaving insights from brand, industry, customer and product research together to create durable directions for brands. 

Her passion lies in identifying opportunities to engage consumers through great brand stories and experiences – to grow businesses and build brands at the speed of culture.

Coming from a Design and Technology school Louise has a approach to strategy, and her background in marketing communications allows her to bring consumer insights and strategic rigour to all her projects.

Since joining the agency in 2016, Louise has focused on the integration of the TBWA\ network’s latest platforms and strategic methodologies. She has been working to leverage the TBWA\ shared strategic language and methods of Disruption®. Collaborating with local educational institutions to build the methodology’s reach.

Louise has previously had a background in marketing and communications with references from a broad reference of industries; beauty, automotive, event and fashion.


Phone: +45 2744 9497