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Louise Sonne-Bergström

Strategic Director

Louise is TBWA\COPENHAGEN's Strategic Director, weaving insights from brand, industry, audience and product research together to create durable directions for brands.


Her passion lies in identifying opportunities to engage consumers through great brand stories and experiences – to grow businesses and build brands at the speed of culture.


Coming from a Design and Technology school, Louise has a unique approach to brand strategy, and her background in marketing communications allows her to translate consumer insights into strategic action in all her projects.


Since joining the agency in 2016, Louise has focused on the integration of the TBWA\ network’s latest platforms and strategic methodologies. She has been working to leverage the TBWA\ shared strategic language and methods of Disruption®, collaborating with local educational institutions to build the methodology’s reach.


Louise’ background in marketing and communications boasts references from a wide variety of industries including beauty, automotive, FMCG brands, production, event and fashion.


E-mail: louise.thaning@tbwa.dk


Phone: +45 2744 9497