As leader of TBWA\COPENHAGEN, Erich is responsible for cooperating with clients in devising large-scale strategies and creative solutions.
MSc (Econ.) from Copenhagen Business School, Erich has previously held leading positions in several advertising and communications agencies. As Partner at Bates Y&R and strategic director at Brand Movers, he has gained expertise in communications, sales and strategic brand management and has put those skills to use working with many Scandinavian and international organizations.
With broad interests and diverse curiosities, Erich’s experience is earned not only in the market but also through literature, academia and travelling.