Dre is a Senior Creative at TBWA\COPENHAGEN, leading the transformation of strategy into surprising solutions and impactful communications. He strives to create work that generates meaningful connections, and closes the divide between advertising and popular culture. Usually, there’s a lot of fun to be had.
An experienced Art Director, Dre is responsible for the visual elements of each execution, showcasing each brand in its most distinctive light. His omni-channel, holistic approach to brand building is informed by an MSc in Brand Strategy and Innovation.
Dre joins TBWA\ from Proximity, Germany, where he led creative on global market advertising and multiple new business wins, including Porsche and Blu, while developing the first international market toolkits for several Bayer Animal Healthcare brands.
Prior to Proximity, the New Zealand native worked in markets across Europe and Asia, and has received recognition from major industry awards including Cannes Lions, The One Show, and D&AD.