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The message is clear: What we do today makes a better tomorrow
As part of the Danish Red Cross Klub 10, Copenhagen based jewelry designer Marlene Juhl Jørgensen has been chosen to contribute with her talent in a project with all proceeds donated to the Red Cross.
As her contribution, Marlene has with her remarkable talent created a click bracelet with the quote: What we do today makes a better tomorrow.

In addition to the bracelet, Marlene has gathered a group of Danish personalities, photographed by Marco van Rigt in a series of inspiring portraits, which become even more relevant and significant from the fact that all the participants themselves have a strong voice, an attitude and something at heart.
Marlene reached out to TBWA\Copenhagen as a partner to contribute to her project with various Graphic, copy and overall strategic tasks - creating press material and content.

The collaboration resulted in a beautiful catalogue and book showcasing all the portraits and quotes from the participators such as danish architect Bjarke Engels, CEO of Velux David Biggs and Margrethe Vestager Executive Vice President of the European Commission for A Europe Fit for the Digital Age - just to name a few.

The Red Cross bracelets are sold at the Marlenes Juhl Jørgensen store in Copenhagen and was launched at the Galleri Martin Asbæk on an exhibition where you could also experience all the portraits.