By creating an event at the Michelin restaurant, Frederikshøj, Lidl surprises its audience by the showing that quality and low prices can go hand-in-hand. We would like to touch some of the prejudices that some Danes have about Lidl.
Lidl is immensely proud of their products, suppliers and the fact that they are able to offer prices to their customers, Lidl see themselves as a leader in democratizing quality.
The solution was received with a standing ovation from both the client and the public.
Within a week of its release, the post had received 2,8 million views, 15,000 likes and become a hot conversation topic over the Christmas holidays with 3400 shares and 2500 comments.
Lidl Denmark's Marketing and Communications Director has expressed her enthusiasm with the developed solution, "I am very pleased with the cooperation with TBWA, and we look forward to showing the Danes how Lidl can surprise them".